Beauty & Skincare
Chella

Camarillo, California USA

About Us

About Chella
Chella is a clean, vegan-certified cosmetics brand with a singular focus: brows and eyes. Founded by former professional football player Chris Kolodziejski and headquartered in Camarillo, California, Chella was built on the belief that the eyes are where every connection begins. Their curated product line — including eyebrow pencils, brow creams, gels, highlighters, mascara, eyeshadow, and heated eyelash curlers — is formulated to enhance natural beauty effortlessly, under the brand’s signature tagline: effortlessly you.
Every Chella product is paraben-free, gluten-free, talc-free, and never tested on animals, making clean beauty the foundation of everything they create. The brand is vegan-certified and committed to sustainability at every level — from FSC-certified eco-friendly packaging to company-wide initiatives working toward carbon and plastic neutrality. For retail and hospitality partners, Chella offers a brand story that resonates with today’s conscious consumer.
Chella has earned the trust of some of the world’s most prestigious venues and retailers, with placements at the Ritz-Carlton, Four Seasons, Waldorf Astoria, and Marriott, as well as Macy’s, QVC, HSN, and Amazon. With over 200,000 reviews on IPSY and features in Vogue, Allure, Elle, and Byrdie, Chella brings proven consumer demand and editorial credibility to every partner relationship.

Brand Showcase
Brand Showcase Image
Brand Showcase Image
Brand Showcase Image
Brand Showcase Image
Brand Showcase Image
Brand Showcase Image
Description

Here's an overview of Chella Beauty's products and services: BROWS Chella's hero category, available in nine shades and four skin tone options with smudge-free, long-lasting formulas: Eyebrow Pencil – retractable soft tip for natural definition Eyebrow Cream – creamy formula with a built-in angled brush Brow Gel – lightweight, non-flaky hold; wear alone or layered Brow Kits – curated for bold, natural, or in-between looks EYES Good Drama Mascara – dermatologist-tested, clump-free, in four shades Eyeshadow – richly pigmented, blendable palettes and singles for all skin tones Heated Eyelash Curlers – USB-chargeable for long-lasting curl FACE Lush Balm – a moisture-boosting cleansing balm with a Ginger-Citrus aroma that melts away makeup and reveals a luminous glow TOOLS Precision tools for pro-level results: dual blending brush, razors with brush, tweezers, heated eyelash curler, and a deluxe version. KITS & SETS How to Brow Custom Kit – personalized brow essentials Glow On-the-Go Kit – shimmer highlighter pencils in a travel makeup bag Partner in Curl Kit – mini mascaras + heated eyelash curler PROFESSIONAL SERVICES (for spas & salons) Chella also offers a B2B partnership program for spa and salon partners, including: 60-Second Brow Fill – a complimentary express touch-up after qualifying services How to Brow in 3 Easy Steps – an educational service that empowers clients to recreate their look at home, driving retail sales Staff training, interactive demos, marketing materials, and an ongoing launch support program

Price Point

$25

Opening Order

$25

Minimum Order

$25

Free Shipping

No

Drop-shipping

No

Made in

Germany

Log in to Contact Brand